Beach Bum
Beach bum is a high end beach and resort wear brand that is inspired by vintage luxury with a modern playful mystique. The design is youthful but this does not distract from the luxurious aspects of the brand. Aimed to inspire feelings of hedonism, where days are well-lived, sun drenched and carefree.
Luxury Beach wear
Assets created for this project included swing tags for clothing, a main logo and a smaller logo icon, flyers, business cards and a website for mobile, tablets and laptops.
Beach Bum does not adhere to the traditional fashion calendar and ignores seasonal trends to create timeless pieces that will never go out of style, making them a summer all-year-round brand.
