Boom Cycle
“Boom Cycle is your escape. It’s where sweat meets celebration, with expert instructors, high-energy music, and a feel-good community vibe. Find your power. Feel the rhythm. Own your ride.”
The Re-brand
Boom Cycle is the final brand under the United Fitness umbrella that I had the opportunity to rebrand. The core identity of Boom Cycle revolves around feel-good party vibes and empowering individuals to feel confident and uplifted.
With the rebrand, we introduced a new dimension to the brand’s ethos: Boom Cycle Performance Classes, focusing on strength, endurance, and athletic performance. This addition seamlessly complements the brand's vibrant “party fitness” spirit, offering a more well-rounded fitness experience.
The brand’s main slogan, “Party on a Bike,” perfectly encapsulates the dynamic and energetic atmosphere that defines Boom Cycle. This guiding theme was woven throughout the rebranding process, ensuring that the brand remains true to its core while evolving.
Collaborations
Key campaigns I’ve led include the Pride Collaboration with House of Trash, “London's hottest queer disco rave”. Together they threw an exclusive pride ride to celebrated the LGBTQ+ community, reinforcing Boom Cycle’s commitment to inclusivity and community.
Studio Launch for Battersea Power Station
I spearheaded the development of tube posters and promotional materials, ensuring the ‘party on a bike’ brand ethos was front and centre during the launch of this flagship location.
Through these initiatives, Boom Cycle continues to expand as a bold, inclusive, and energetic brand, inspiring people to embrace fitness as a fun and transformative experience.