Reformcore re-brand
Reformcore redefines what it means to thrive. They fuse energy with elegance, power with poise to curate an elevated Reformer Pilates experience. Designed by the experts in core fitness, Barrecore, and infused with modern techniques, Reformcore is the epitome of an effective and efficient full-body workout.
Dedication to self is their religion. They believe in the transformative power of movement to create synergy of body, mind, and grind.
Reformcore is the latest addition to the United Fitness umbrella, conceived in early 2024 as a premium Reformer Pilates brand. What sets Reformcore apart from other reformer brands is its distinctive, darker, industrial-chic aesthetic. I was responsible for creating the brand’s tone, which perfectly balances chic elegance with the edgy, moody atmosphere of its studios.
A key project I led for Reformcore was the launch of the newest studio at Battersea Power Station. This launch required the creation of extensive promotional materials, including tube posters, a dynamic social media video campaign, and digital screens that were displayed throughout Battersea Power Station. Each element was carefully designed to align with the brand’s unique identity, ensuring a cohesive and impactful introduction to this new luxury studio.
