Aster.
Aster is a conscious skincare and self-care brand for simplicity. Built on and from a connection to the natural world, they combine active ingredients for a sensorial experience that soothes and restores.
By using 100 % vegan, natural & sustainably sourced ingredients Aster is a brand that includes everybody.
Brief
The main goal during the design process was to focus on the brands connection
to nature and the inherent simplicity that comes with this.
The branding is aimed to be minimalistic and focuses its attention on clean type and skilful art direction which encapsulates the brands ethos of finding beauty in simplicity.
Outcome
This project required skills ranging from type setting to art direction to photo editing and went through many stages of development and re-design. From the packaging to the finer details of presentation, organic forms are combined with raw detail to create a design that is as precise and intentional as the nature that inspires this brand.
