Barrecore Re-brand
Launched in 2011, Barrecore has grown to become the largest Barre-fitness provider in the UK and Europe. Inspired by ballet, Barrecore offers low-impact, boutique, and community-focused classes that have garnered a cult following, particularly among women.
I was tasked with strategising Barrecore’s total brand refresh, with the aim to modernise it but retain the core values and audience.
When I worked on Barrecore’s rebrand, my goal was to channel the feminine appeal of these workouts without directly referencing ballet in the visuals, as the brand wanted to establish itself as a distinct and unique form of exercise.
I consciously avoided using pinks and other motifs traditionally associated with ballet. Instead, I focused on keeping the visuals light, elegant, and modern, reflecting the brand’s refined and sophisticated ethos while maintaining a broad appeal.
The new brand guidelines acted as the spring board for a complete website re-fresh, which has modernised the brand and re-positioned it as london’s cutting edge barre studio.
As well as creating the social media, email marketing, in-house posters and flyers I am also tasked with strategising social campaigns and finding new and exciting way of marketing the classes in Barrecore. The above campaign was a large tear away poster that was hung near the flagship studios offering a free class and pair of socks to any passers by.
Some of the key campaigns I’ve led for Barrecore include the highly successful Barrecore bridal and hen packages, which offer a premium, wellness-focused alternative to traditional hen party experiences. This campaign has been well-received, earning features in prestigious publications such as Vogue, Sheer Luxe, and The National Wedding Company.
Since starting at United Fitness I have reformed the look and feel of the social media, Barrecore saw an increase of over 10,000 followers since I introduced the re-brand.
