The Acai Girls
The Acai Girls is an all-day healthy eating concept inspired by the travels of two sisters, Megan & Georgia.
The menu is a celebration of their most treasured memories from across the world. Offering a selection of healthy & plant-based dishes for all-day dining. Our menu is designed explicitly with the micronutrients in mind in order to nourish and maintain a healthy mindset and body. We make our Acai bowls with Fairtrade Acai berries; no-nonsense, no fillers - just pure goodness.
Brief
Among the assets I have created for Açai Girls are a diverse range of promotional materials, including flyers, posters, menus, loyalty cards, window vinyls, Instagram posts and stories, and a comprehensive presentation deck designed specifically for their pitch to open a new branch in the world-renowned Selfridges store.
Outcome
My work aligns seamlessly with their established brand guidelines, ensuring consistency while building on the core themes of adventure, vitality, and tropical inspiration. By leveraging their vibrant colour palette, I’ve brought the designs to life with a bold, dynamic energy that captures the spirit of their brand.
The loyalty cards and posters were designed to maximise customer retention and foot traffic, with clear calls to action and visually appealing layouts that reflect the adventurous and fresh spirit of the brand, which is gaining a steady growth in popularity among young women and health enthusiasts.
In addition to adhering to their identity, I’ve incorporated elements that enhance their storytelling—such as highlighting the exotic roots of açai, the lifestyle benefits of their offerings, and the aspirational tone that resonates with their audience.
For the Selfridges deck, the focus was on creating a premium, polished presentation that showcased Açai Girls as a natural fit for the store’s innovative and trend-forward ethos.